The Easter holiday is one of the first major weekends of the year when Quebecers feel like going out, exploring, and discovering their region. For tourist accommodations and local attractions, it’s a golden opportunity, provided you’re visible at the right time.
But here’s the reality: most local travelers plan their Easter getaway online, often 2 to 4 weeks in advance. If your digital presence isn’t ready, you’re handing bookings directly to your competitors.
Here’s how to make the most of Easter tourism with concrete and accessible digital actions.
1. OPTIMIZE YOUR GOOGLE MY BUSINESS PROFILE FIRST
The first thing a potential visitor sees when searching “Laurentians inn Easter” or “family activities Laurentians weekend” is your Google Business Profile. Before the Easter holiday, make sure that:
- Your Easter weekend opening hours are up to date (including Good Friday and Easter Monday)
- Your photos are recent and reflect the spring season
- You’ve added a Google post announcing your Easter offers or packages
- Your phone number and booking link are accessible in one click
2. CREATE A VISIBLE EASTER OFFER ON YOUR WEBSITE
Your website should reflect the season. No need for a full redesign, a banner or dedicated section is enough.
The goal: when a visitor lands on your page, they should understand in less than 5 seconds that you’re open for Easter and have something special to offer.
For our clients, we directly integrate a pop-in tool on their website that automatically highlights their seasonal offer as soon as a visitor arrives. No need to search for information, it appears instantly, with a button that redirects directly to the offer or booking page.
Result: more visibility for your promotions, fewer lost clicks, and visitors who take action from the very first second.
3. LEVERAGE SOCIAL MEDIA WITH SEASONAL CONTENT
Spring visual content performs very well on Facebook and Instagram in March–April. It’s the time of year when people are tired of winter and dreaming of greenery, hiking, and relaxation. Take advantage of it.
Post 2 to 3 times per week during the 3 weeks leading up to Easter with:
- Photos of your property in the spring sunlight (even if snow is still there, highlight warmth and atmosphere)
- Testimonials or reviews from past guests
- A countdown or a “Only X spots left for Easter weekend” post
- A Reel or short 30-second video showcasing the experience
Mention nearby attractions in your posts. This reassures visitors who are not yet familiar with your region.
At Viva Kosmo, we use an AI-assisted planning tool to prepare and schedule our clients’ content in advance, on Facebook, Instagram, and Google Business.
Result: your Easter posts, promotional stories, and Google updates are automatically planned and published at the right time, without you having to think about it. Your dedicated Viva Kosmo expert handles everything for you.
4. MAKE ONLINE BOOKING EASY
This is often the weak point for small tourist accommodations in Quebec: a strong online presence, but when it’s time to book, the process is too complicated. Result: visitors abandon and book elsewhere.
If it’s not already in place, now is the time to integrate an online booking system directly on your website, real-time availability, secure payment, automatic confirmation. This reduces abandonment and frees up your time from managing calls to confirm availability.
5. LAUNCH A LOCALLY TARGETED MICRO AD CAMPAIGN
If your budget allows it, a geo-targeted campaign within a 100 km radius of your establishment can generate real bookings for Easter, even with a small budget ($100 to $200 on Facebook or Google).
The advantage of local tourism advertising is that you’re speaking to people who already intend to travel in the area, you just need to convince them to choose your business.
Online visibility isn’t something you improvise the week of the holiday. The accommodations that fill their rooms at Easter are those that started preparing 3 to 4 weeks in advance, with an updated Google profile, a clear offer on their website, consistent social media content, and a targeted campaign.
At Viva Kosmo, we help tourism businesses across Quebec become visible at the right time, without having to manage everything themselves. From website updates to social media management and local advertising, we handle it for you.
Are you in tourism or hospitality in Quebec? Get a free audit of your online presence.
